Brand Marketing Service:
Ad Agency Retainer Client
Project Brief
Objective
As an agency partner our job was to create and maintain the Round Table Pizza brand identity. We are tasked with keeping the brand top-of-mind, customer retention, and gaining new customers.
Deliverables
Commercial production, email marketing, and social media content creation.
Commercial Production
Three Men and a Pizza
The shots are planned to specifically gain the viewer's attention within the first few seconds. We achieved this with eye contact as an opening scene, and then building the suspense. The payoff is a tight, craveable shot on the star of the commercial --the mini pepperoni.
Charred Lemon Chicken Pizza
This ad spot would be the first post-pandemic. We wanted to keep it light and upbeat since the world was at a crazy point in history. We achieved this with a high-key color scheme, fresh elements, and lots of smiles.
Email Marketing
Email Footer
I was tasked with making an animated email footer that emphasized contactless delivery in a fun way.
Social Media Content Creation
Tom Brady & RTP
While Tom Brady was on Dax Shepard's podcast, "Armchair Expert" he mentioned going to RTP after games. We wanted to capitalize on Brady casually name dropping RTP in conversation. The podcast was only audio so to add a visual element, I made a quick animated video.